Winning Marketing Concepts Made Easy!

There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

RTBs are often built up over time, and it’s basically a combination of the branding of a product and its motto or other aspects of a company that have stood the test of time and which the public associates the company/product with. RTBs make the public look more favorably towards a new product companies come up with based on a belief system about the company’s track record and branding over the years. What the author terms “brand equity” plays a substantial part in this development of RTBs, as with Smucker’s slogan “With a name like Smucker’s, it has to be good,” or Apple’s image among consumers as being “hip, cool, easy-to-use,” and having “innovative approaches to technology.”

Chapter 4 goes into what the five basic elements are that comprise a concept: a headline, an ACB (accepted consumer belief), it’s benefit to the consumer, the RTB, and an effective wrap-up. It’s a very useful and informative chapter that analyzes what elements make the difference between a good concept and mediocre ones. With Martha Guidry’s guidance, you can learn how to formulate the concepts to sell your products to the widest audience possible.

What are some of the other topics that the book covers? The author takes her readers from the beginning stages she discusses in Chapter 1: Concept Development, to formulating an outline of a concept, to what she calls in Chapter 5 “CleAR,” thinking being the way to come up with the best concepts. The letters refer to “the intersection of three critical areas: content, language, and relevance.” Guidry goes into the importance of each off these three concept elements and how, when they’re effectively combined, they make the overall concept a stronger one that resonates more with consumers.

Marketing Concepts That Win! combines the knowledge of more than fifteen years’ worth of experience that the author has had in brand management, concept development, and research experience. Martha Guidry has walked the walk, having spent six years in consumer marketing for Procter & Gamble and Hasbro. She’s developed concepts to help launch new products for companies such as Arby’s, DuPont, Bush’s Beans, Amway, Pizza Hut, and Dial. If you are interested in marketing and branding your product more effectively, and want to develop a powerful concept to sell it, I urge you to check out Martha Guidry’s fascinating book today!There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concept. An example the author mentions of a product that got the idea of having a good marketing concept right is McDonald’s McCafe, that has successfully competed against brands such as Starbuck’s. If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

Magento 2.1 – Just the Right Features to Empower Marketers and Merchandisers

Magento 2.1 brought with it a number of appealing changes that ecommerce businesses simply loved. It has all the great features to provide online shoppers with excellent shopping experiences.

It’s important to note that it’s the marketers and the merchandisers who create compelling campaigns for promotions and the platform that supports ecommerce empowers them with the numerous built in features.

Magento 2.1 gives you the power to create memorable shopping experiences for your customers – faster and in the easiest way possible.

Here’s how Magento 2.1 can help:

It drives sales and improves productivity

Magento 2.1 has new features for content staging and preview. You can stage and preview all types of content such as updates to products, categories and categories too. User friendly tools have been developed with extensive usability testing and the entire process of staging and previewing before you add new products or categories is made very simple and fast. It also has a new timeline dashboard that provides store owners with at a glance scheduled updates so that your sales and marketing team can use the data to maximize the impact. With Enterprise edition 2.1, you can preview this information across the sit and share the links so that reviews and approvals are easier.

Boosts conversion rates

In order to streamline the checkout process, the Magento 2.1 has a number of enhancements to increase the efficiency of the checkouts and boost sales. PayPal in-context checkout greatly increases the conversions as the customer does not have to leave your website in order to complete the payments. Securely storing credit cards is a great way to quickly pay especially for frequent purchases. Customers just love to pay quickly and checkout without having to manually type in the credit card information.

Scale for growth

One of the newest features of Magento 2.1 is that it comes loaded with Elastic Search which is a powerful search technology that supports over 33 languages or quickly searching the site. You can set stop words, search synonyms and can handle large catalogs that are required by fast growing merchants. The configuration for elastic search is fairly simple and you can begin using it right away.

Improved management experience

There have been significant changes to the way Magento is administered. The new technology elastic search enables you to quickly find customer records or orders and assign search synonyms that can be used to better navigate the site.

Deploy in the Magento cloud

Deploying in the cloud ensures that you can create amazing customer experiences without worrying about the infrastructure to support it. This is mainly because the cloud ensures that you get a highly customizable, secure and scalable storefront built on AWS. It is optimized for rapid deployments and high performance.

Magento allows you to flexibly deploy your store in any environment you wish – whether on the cloud or hosted or on-premises.

Magento is truly the most apt platform for ecommerce development. It is ever evolving and enables store owners to sell better and convert better!

3 Reasons to Have a Mobile Application for Your eCommerce Customer and Business Needs

eCommerce is enjoying unbridled success due to the many conveniences it offers such as shopping without having to visit a store, indulging in impulse purchases, fabulous offers and doorstep delivery! We bring you 3 reasons to have a mobile application for your eCommerce customer and business needs.

Mobile Feature Integration

As mobile technology is maturing towards the minimalistic and sixth sense programming, its features and instruments like wearable device, GPS tracking, beacon technology etc. can be leveraged for completely automated and informed business approach. From the customer end, GPS tracker on the customer’s device can be used to find their current location and make a spot delivery to ensure you don’t miss them when they are not at home when the agent is out-on-delivery. Further, the in-built NFC technology can be used for cashless payments in cash-on-delivery transactions. Beacon technology can be used to streamline warehouse activities and the GPS tracker to ensure seamless supply chain management.

Regular Updates via push notifications

SMSes and emails can be intrusive or overlooked or spammed based on the receiver’s mood. Mobile applications have in-built technologies to send push notifications that can be glimpsed at for further details in the drop-down before being pursued or discarded. These are unobtrusive yet attractive messages to catch the device owner’s eyes and spur them to explore offers further. Internally, they can be used as reminders, chats and instant messaging tools to communicate with team members or even stakeholders, suppliers and business partners.

Building brand loyalty with Indigenous Experience

A mobile application can be arranged to suit the customer’s preferences by showing them similar products and new offerings based on their lifestyle and interests. With personalised messages pushed onto their device regularly, it gives the shopper a personalised shopping experience. The company may consider integrating a voice navigation tool that will verbally communicate with the prospective buyer and act as their style guide to give a live shopping experience. Further, with features such as 4-D images customers can try out the product before deciding to make the purchase. Within the company, with employees, partners and suppliers, a loyalty towards the company can be established by facilitating them with the right technologies to perform their tasks easily, in a timely manner and with greater transparency.

Mobile application keeps people connected with the business all the time and it makes activities such as marketing and communication more noticeable. Hence, along with a full-fledged responsive website, a mobile application for the business is equally essential.

A cross-platform mobile application that works well on all major mobile platforms will ensure the eCommerce business gets greater visibility among prospective customers.