Traditional Marketing VS Digital Marketing

Traditionally, the term “market” refers to the place where buyers & sellers meet for exchange of goods & services. Market is the very common term,known to all, but depending upon the quantity of goods handled, there are wholesale market & retail markets.
In the modern concept sense the term “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.

There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.

01) TRADITIONAL MARKETING

Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

NEED OF DIGITAL MARKETING

Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.

Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.

There are various reason for the growth of digital marketing.

1) Digital marketing techniques are more cost effective than traditional concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.

However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.

For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

Why Outsource Your Marketing Strategy

Marketing is practically the most important way to improve your business in acquiring more customers. However, before you can achieve this, you will need to delegate your marketing strategy to the professionals. This will give you more time to focus on other aspects of your business. Instead of focusing on trying to keep up, focus your efforts on things that require your expertise as the owner and leave the other to the experts.

You probably think that outsourcing to a marketing company would be expensive and it would be better to just do it yourself. But the truth is outsourcing will save you money, and not just that there are other benefits of outsourcing your marketing strategy that make it more advisable:

· Experience – when outsourcing your marketing you can take advantage of the knowledge of best practices found within a marketing agency, a consolidated group of experts. Outsourced agencies will have experience in a variety of marketing operations and will understand what works best for businesses like yours. You will be buying into their wealth of expertise.

· Flexibility – outsourcing your marketing is much more flexible than hiring staff and can be suited to your needs. For example, if your business is experiencing a “boom” stage, a larger budget can be injected into a marketing agency when required. Whereas, if you are going through a “bust” stage, marketing budgets can be reduced quickly to suit your business and you are not tied to a long-term company employee.

· Professional Service – when outsourcing your marketing investing in a marketing professional is sometimes the best thing to do because you may not be getting all the benefits that are possible. Is the person being creative, strategically minded, customer centric, a professional graphic designer, knowledgeable in web development and aware of marketing legislation? You will probably not find these attributes entirely in one person, so when you are investing in a marketing agency you will have access to a team of individuals who specialize in each of these subjects, allowing you to get more value for your money.

· Time Saving – with outsourced marketing, you are also likely to save a lot of time. Instead of sourcing, interviewing and training potential marketers, you can gain access to a team of professionals as passionate about your brand as you are.

· Cost Saving – outsourcing is cheaper than the cost of hiring a full-time professional, and it allows you the benefits of an entire team of experts on an as-needed basis. This saves you company money and time that can be used for other tasks

· Full Access – with the right team, you will get complete access to all your data and the services provided by the marketing company. There will be no hidden fees and the service will be provided with total transparency. This allows the company to run automated without having to worry about marketing initiatives.

Conclusion

Investing in a marketing agency will not only save you time and money, but also allow your marketing activity to become bespoke to your business and give you access to a team of experienced marketing professionals.

Strategic Marketing Using Digital Channels The Right Way

If you are looking to implement marketing from a strategic perspective in your company or business endeavour by making use of digital channels then it may well serve you to seek out some advice first. That’s some of what we set out to do here as we look to highlight some of the ins and outs of executing marketing in the digital age. There is more to digital marketing that ordinarily meets the eye as found in our consulting, devising and executing search engine and social media marketing campaigns.

When a company is looking to [via its marketing personnel or use of third party agencies] market its products and services use the available digital marketing channels such as…

  • Video Marketing
  • Email Marketing
  • Search Engine Marketing
  • Podcasting
  • Blogging
  • Social Media Marketing
  • Micro Blogging

… all of the activities will need to be carried out via specific digital marketing channels with a view to getting engagement from chosen target market sector clients.

As an example of the statement made above; the decision could be made to use the social media marketing and to connect with clients using an associated advertising platform through which to serve up ads. Going through the process of crafting and executing specific ads necessitates that one understands who the target audience is that the business is concerned with so that time is not wasted running ads that will be ultimately shown up to people that are not interested in the related products or services that the company has to offer. Going through the targeting process will determine where one’s audience ‘hangs out’ so that when the message is seen it is relatively easier to consume [or be interacted with].

When running ads within the social media marketing channel alongside that of publishing engaging and compelling content, connect, following and republishing others content. It is important to make sure that the ads are in fact related to target clients likes, interests and aspirations as this will affect click through rate, engagement and other factors that lead to the actual cost of running the ad itself.

The content aspect of digital marketing is indeed a critical and foundational one as one piece of content can effectively be repurposed for use in various formats and on differing platforms and digital marketing channels. E.g. a well written article can be used as a blog post, then used as the basis for a podcast, this same piece of content can be developed into a video and then used to create multiple micro blogging content pieces. Each piece of content should be used within planned digital marketing channels in order to deliver the marketing message through to the intended market segments.

With the world in which we live in becoming increasingly technology enabled; this is continuing to open up opportunities for marketers and business owners to present their message to clients found the world over. However it is important to execute correctly and to start with the right messages, next the most appropriate digital marketing channel [some of which are listed above] are used in order to put the marketing message in front of the right audience. In other words a targeted approach should used as opposed to a shotgun spray and hope approach.

At the end of the day digital marketing is still a subset of marketing and it itself has its own set of sub digital marketing channels. The strategic digital marketing approach is strongly recommended as when adhered to and the results start coming in, one will understand why it’s important to continue to adopt this approach to business promotion.